Whether you're new to email marketing or a seasoned professional looking to refine your skills, mastering the fundamentals can significantly impact the success of your email campaigns. Use these essential tips to elevate your emails and engage your audience more effectively.
At Etchmail, we believe in the power of email to drive meaningful change. That’s why, in 2025, we are proud to launch Etchmail 25: Email-for-Good, a heartfelt initiative dedicated to giving back to communities by supporting organisations that make a real impact.
Sending the same email campaign to your entire list? That’s a quick way to decrease engagement and increase unsubscribes. Email segmentation means dividing your list into smaller, targeted groups, allowing you to send the right message to the right people at the right time—increasing open rates, engagement, and conversions. Here’s how to do it effectively:
You don’t need to be an email guru to create, send, and analyse successful email campaigns. Whether you’re a small business owner, a marketer, or simply looking to connect with your audience, our email marketing solution makes it effortless.
Email marketing is a powerful tool for reaching customers, but not all emails achieve the desired impact. Some go unnoticed, others end up in spam, and only a few drive real engagement. So, how can you create an email that gets opened, read, and clicked? It’s easier than you think! Let’s break it down into three key elements:
Email marketing doesn’t have to be complicated. With the right approach, you can create, send, and analyse successful campaigns effortlessly. However, many businesses make common mistakes that hinder their success. To ensure your emails drive engagement and conversions, here are some pitfalls to avoid.
Email marketing isn’t just a tool, it’s a way to connect with people and grow your business. When done thoughtfully, it can bring you closer to your customers and get your brand out there. Here are six easy steps to help you make your email campaigns succeed.
Optimising your email delivery is about ensuring your messages reach the people who want to hear from you, while building trust and connections that feel valuable and personal. Here are some practical tips to help you get your emails into inboxes and make a lasting impact.
A powerful email campaign starts with a great subject line, tailored to your audience’s preferences and interests. Subject lines create that essential first impression, set the tone, and invite readers to open your message. By promising value, showcasing your brand’s personality, and sparking curiosity, you can make a strong impact with just a few words.
