The problem is simple. Sending an email does not guarantee it will be seen.
CRMs are designed to organise customer information and keep track of conversations. Email is only a small part of what they do. They work well for everyday communication and small follow-ups with customers.
However, when you start sending bulk mail to larger audiences, things change.
Sending high-volume email campaigns from a CRM often leads to messages landing in spam folders or failing to deliver altogether. Over time, this can damage your domain and sender reputation, affecting not only email campaigns but everyday business emails as well.
Email marketing platforms such as Etchmail are built specifically to send high volumes of email compliantly, safely, and reliably, with a strong focus on inbox delivery. Their primary focus is inbox delivery. By following proven sending best practices and carefully managing how messages are sent, Etchmail helps ensure email campaigns consistently reach their intended recipients.
What works for a small list does not always work as a business grows. Occasional emails to a limited group may be fine in a CRM. But when email becomes an important part of sales, marketing, or customer communication, the risks increase as sending volumes grow.
Using a CRM to send bulk email campaigns may seem simpler or cheaper at first. In reality, problems often appear later. Customers miss important updates, newsletters go unread, promotions are not seen, and fixing delivery issues takes time and effort.
The Bottom Line
CRMs are excellent for managing customer relationships. Dedicated email marketing platforms like Etchmail are built to run reliable, high-volume email campaigns. Using the right tool for each job helps ensure email campaigns are delivered, seen, and effective as your business scales.
Why not book a chat with one of our experts? No bots. Just real people ready to help.
